So, basically we are intending to build a messaging system for iOS users to communicate in hindi and english at the same time. The end user profile is of an urban indian youth aged 18-30 educated in english medium but well averse in bollywood and other regional based slangs,currently gupshup allows something similar however it requires a registered indian phone number our aim is to allow any iOS user to use it so that the interface is global. That's a Braod Concept.