I am quite possibly the one man you want because I have personally carried out both depth interviews and qualitative focus groups, aside from designing them and administering fieldwork. A good deal of the work was done with the Audits of Great Britain (AGB), Nielsen, and Harris market research networks, as well as the very research-oriented BBDO Worldwide (NY)/Omnicom ad agency network.
While catering chiefly to multinational and local companies gathering business intelligence about our domestic market, our boutique research agency has had occasion to carry out online and telephone surveys with U.S. and Australian residents. For your requirement, I propose to deploy myself (since I sound authoritative and listen to every nuance of phone calls) and a female colleague who came from an executive secretary stint at Nestle.
Experience with a broad range of services, consumer investment products and fast-moving consumer goods (we can provide you a list of categories) means we never lose sight of your business intelligence and marketing goals while doing primary data-gathering and condensing respondent verbatims into concise but accurate category codes.
Owing to the combination of experience and grasp of research theory we bring to the engagement with you:
1. You will get our sound judgment to help you decide whether a more compact or larger sample is needed to address your market segmentation, statistical significance, and decision-making requirements.
2. You can be sure that the script will be followed in unvarying fashion.
Is it correct to assume that the “data” you promise to provide will be lists of opt-in leads?
Going forward, we may request clarification on the contribution the online completion link makes to your survey mechanics. As well, we wonder whether your confidence about high contact and participation rates is based on something besides very current leads databases?
Looking forward to lending you a hand,
Dr. Rotondo