Looking for someone to help a) develop an ongoing Google Adwords strategy and b) fix Google Merchant Center errors.
We are looking for a Google Adwords expert/consultant to help guide us on our Adwords strategy. Our Shopify store sells premium equestrian products, mostly to Australia, but we also have quite a few international orders. Basically we would like someone with experience and success doing Adwords in the online retail sector to:
1. Develop an Adwords strategy based on two goals; reaching new customers as well as reaching out to previous website visitors + people high on the conversion tunnel (i.e. have added to cart). At the moment we have a dynamic search ad campaign and a remarketing campaign running, but would like some advice on how optimise these campaigns or whether we should be running different ones.
2. Fix Adwords conversion tag for purchase
3. Help fix google merchant center errors