Digital strategy

We have a new website that is not getting the attention it should without spending money on paid advertising. The brief is to help us with the use of a well planned and sustainable internet strategy achieve the goal of top rankings for our dynamically driven advertisement pages with out the use of paid for services. We need to be able to place a new advert on our website and it be ranked, found and guiding traffic immediately. You will be a freelancer with proven experience of web marketing technologies. You will be a SEO expert for the major European search engines and be guided by our marketing department on where we need a constant stream of traffic to be directed. You will need to have a firm grasp of both the development techniques and the the softer tricks used to get higher search ranking. You will also have excellent knowledge of "paid for" services and will be able, with cooperation from the business, guide the appropriate traffic to specific advertisements with the minimum cost. As well as SEO and SEA you will come with new ideas to get web traffic to our site using any other digital marketing techniques other than just Google, all ideas will be considered with interest. A good understanding of Drupal and Magento will be beneficial. Most importantly you will be a person that needs to keep up to date with the latest technologies employing them either traditionally or even better leveraging differently them to gain an edge over the competition. Please provide qualified examples of commercial campaigns where you have helped a client stand out and be noticed with the help of your digital strategy.