I will create a "buyer persona" or better known in marketing as a "Customer Avatar" for your company. Typically I like to gather things like age, gender, marital status, location, goals & values of your avatar, sources of information, challenges & pain points, & objections to the sale & role in the purchase process.
Also note that in order to create content geared towards your avatar you may need to indirectly target them by targeting their interests. So for example if your target market is single mothers you may write content about things single mothers like to do or struggle with etc.
I know I don't have reviews but that is simply because I am new to freelancer.com. and as a result I am bidding extremely cheap to ease your worries.