Hi
I have been into Paid Marketing for past 5 years and am Google AdWords Certified. I have completed over 100+ client projects till now with various organizations. I have worked on Google, Yahoo-Bing. I have been using various tools like Google AdWords, Yahoo-Bing AdCenter, Spyfu, Market Samurai, SpeedPPC, Google Analytics, Marine Software for Campaign Management. For Work Flow, I use tools like Workflowy, Dropbox, Smartsheets etc.
My Action Plan is generalized as follow:
What you can benefit from PPC?
1. You can achieve Instant Rankings
2. You can have complete Position Control.
3. You can achieve complete Brand Awareness with the Description of your Ads
4. You will get Instant Updates. Keywords and other changes can be done, deleted added or updated instantly.
5. You are protected against any SE Algo changes
6. ROI, Cost per lead and acquisition can be calculated.
7. Ranking on Competitive terms will be achieved instantly.
8. Your Campaigns will be Targeted on specific geography, languages etc.
9. You can Remarket your customers and turn them into your leads
My Basic Work Flow is as following:
STAGE 1. Objective Understanding and Business Model study
Task: Here you will be asked to fill up a questionnaire that would help us in clear understanding of the work objective from your side.
Task: I would provide you with my Action Plan highly specific to your Website and its objective.
STAGE2. Keyword Research
Keywords form the core of any PPC campaign. Based upon your inputs, campaign objectives, analysis of existing Ad Words Campaigns, I will be short listing Converting Keywords, Potential converting Keywords, Combinations and Permutations of Converting Keywords.
In addition, we will be conducting research to unearth more keywords. The initial research churns out hundreds of keywords and we systematically drill down to the most efficient keywords after deleting the ones, which are not relevant or cost effective for your PPC Campaign.
We will also continuously monitor the traffic logs of your website to ensure that you get traffic only from relevant keywords and we will use appropriate negative matches to prevent irrelevant traffic.
STAGE3: Ad Copy Creation and Optimization.
A well written ad copy will be used that would increase the CTR of your Campaign as well as would help in improving the ROI of your Campaign by providing relevant and accurate information to the visitor leading to an increase in Conversions.
A significant amount of experimentation will be done before achievement of optimal Keyword, Ad Copy and Landing Page Mix.
I would be carrying continuous AB Split Testing of the ad copies to ensure continuous optimization of ad copies for maximum CTR as well as Optimal ROI.
STAGE 4: PPC Bid Management
Task: Since Its really easy to lose or gain money in PPC, Hence, Continuously Bids will be managed so as to lessen the CPC while continuously improving the Conversion Rate
Task: You will receive weekly/Monthly Campaign Report &Conversions Report ( .xls)
STAGE 5 - Campaign Management:
Task: Campaign management would involve a host of different steps and analytical techniques like -CTR Management, Bid Management; A/B split testing, Campaign ROI analysis, Campaign Ads and keyword tweaking and fortnightly Campaign Reporting.
Task: Provide you with Monthly report while analyzing your campaign on daily basis and reporting you on Weekly/ Monthly Basis.
The final action plan will be emailed to you separately and changes can be made as per your requirements. I will be available on Skype. I have attached snapshot of my previous work. Please take a look. I will be always available to assist you as and when you need me. Hope to get a positive response from your side and for long term business relation.
Regards
Birinder Kaur