Business Development Executive leveraging entrepreneurial vision and acknowledged for having a well-defined understanding of the business technical interface and capacity to identify and align clients' emerging technology needs with products and services. A successful and diverse background spanning technical, operational management and business-development disciplines underscores expertise in engaging decision makers and devising winning sales strategies and solutions to deliver lucrative results for rapid-growth corporations. Identifies long-term opportunities to produce high-impact ROI and increase customer outreach with cost-centric solutions.
Extremely passionate and knowledgeable with 10+ years of experience in business development and gaining an understanding of clients needs.
Expertise in partnership building, territory penetration, and catalyzing revenue generation and brand integrity.
Proven success in driving new product launches, resource acquisition and utilization, and brand awareness while steering companies to capitalize on new opportunities with entrepreneurial strategy.
Results have included triple-digit sales growth and massive leaps in ROI.
Areas of expertise
VP Marketing Executive
Managed multiple marketing platforms for 8 companies in Louisiana, Mississippi, and Arkansas working closely with managers and sales team. Oversaw and guided team members in the Shreveport office through training materials and workflow organization. Coordinated across multiple departments internally (marketing, creative services, finance etc.), and collaborated with external consultants including IT professionals and Public Relations.
Successes include:
Social Media & Community Management: Established strong social media presence across Facebook, Twitter, Pinterest, and other key sites for all 8 brands.
Copywriting & Content Development: Developed SEO/viral-optimized content for 8 websites, writing many blog posts, site copy, and promotional messages. Successes include authoring several articles that were picked up by local media outlets.
PPC Advertising: Oversaw multiple successful search, display, and mobile advertising campaigns, including writing and testing ad copy. Consistently increased click-through rates and ROI on PPC advertising, driving improvements of up to 150% over prior results.
Email Marketing: Revamped email marketing content plans and schedule for the top sites, delivering an unprecedented average 67% open rate (formerly 16%) by dramatically improving content and headlines.
Growing social media presence: Ensured each brand maintained its own individual voice and targeted the right audience.
Grew Facebook page for all 8 brands through smart content curation, effective engagement, and targeted Facebook advertising.
SEO: Achieved first page Google ranking on key terms for six of the company's sites by combining Google+ pages, Google groups and Google Hangouts to engage and grow audience.
Landing Page Optimization: Drove subscription increase of 15-35% for several websites by writing and testing landing page copy to improve conversions.
Developed and built business from start up to generate six-figure sales annually.