Build a Website

Objective: Re-fresh the websit, to bring it in line with the style and quality of the App. IMPORTANT: We are using squarespace and would want to continue with this. Freelancer must have squarespace experience. [login to view URL] Elements: Style: Existing: Feedback for the existing site is that it is dated, does not sell in the app, and therefore does not do the app justice. New: We would like to move to a more typical start up style: a parallax based template : [login to view URL]://[login to view URL] It could potentially could be good to incorporate film into the site such as [login to view URL] Feedback “logos of people how endorse us - NHS, CQC, WIRED, TEDMED” - should be near front Colours: Existing: The brand colours do not work well together often e.g. purple on green titles. Green background is quite garish. Feedback “Writing on website is not visible enough turning white when mouse goes over them makes them even more unclear” “Sharp bold colours - current pastels look washed out and hard for users to read text on top” “Your service looks really interestting but I can barely make out your website! On my monitor, the grey text can't be seen against the image of the phone in the background. I'd love to get others to look at what you're offering but I don't feel I can share a link to such an illegible website.” New: We’d like to explore different styles that the brands wide palette will allow. We want a cleaner look and feel. Messaging: We will have new brand positioning and tone of voice to replace the existing. TBC Feedback “I think we should definitely leave the CQC info on the front page- very important information” Imagery We have a lack of stock or brand image assets, and are in the process of collecting these. Feedback: “Show pictures of happy people - generate positive associations between application and user”