Looking to write 2 blog posts around 500 words each.
The first will be regarding trade show marketing and how it is critical to ensure that exhibiting your company at a trade show is money well spent. How do they do this? Through strategic lead generation initiatives that begin before the trade show ever begins from email marketing, to mailers, to appointment setting at the trade show.
Of course, then what to emphasize the follow up tactics that must take place after the event/show to ensure that the trade show was worth the investment. The title of the blog "Tradeshows, Bang or Bust?" to give you an idea of the writing style.
The second blog:
I would like to write about how critical it is for sales people to have the appropriate sales tools or sales support in B2B marketing. I'd like to write about the many new and exciting tools for sales people that are on the market to help them more effectively sell their services/products. Many of these tools are marketing related and put together for the sales team by the marketing department. I'd like to highlight how with modern day technology, sales people can most effectively sell to their customers when they have these tools. These tools consist of micro-sites with resources for the sales team with updated .pdf info sheets, sell sheets, dynamic ipad apps, ibooks presentations with flash and videos. high tough high tech tools.