iMovie is a MacOS and iOS compatible video editing software, sold by Apple Inc. iMovie is available on the iPhone, and also comes free with any Mac computer as of 2003. The most recent iMovie release is the November 2018 version, iMovie 10.1.10, compatible with High Sierra OS and later. iMovie supports 4K videos, and allows a user to begin editing a movie on their phone, and then continue on their computer or vice versa.

The main features boasted are; straightforward importing, movie or trailer settings, ‘magic wand’ improvement of audio or visual quality, filters and polished transitions. A noted disadvantage is that iMovie only allows two video layers to work with, though audio layers are unlimited. As a free service, iMovie is great value, and provides a high quality finished product.

Video marketing is a huge boost for businesses, particularly online retailers. By producing advertisements, the business increases its revenue by a large amount. Many small businesses will rely upon social media to spread the word, and being able to demonstrate the product online via YouTube or Instagram helps to show customers exactly what they are getting, and how to correctly use it. Other businesses may create a video for training purposes.

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